The role holder is responsible for executing and delivering Dubai Healthcare City Authority's (DHCA) digital marketing initiatives, ensuring performance-driven campaigns, strong online presence, and measurable engagement outcomes

Core Responsibilities

• Support the development of the Marketing Communications (MarCom) strategy and periodic marketing plans, with a strong focus on digital marketing initiatives.
• Plan and execute integrated digital marketing campaigns across platforms, including paid media, social media initiatives, website updates, and digital content deployment.
• Manage the organization’s social media presence and content calendar, coordinating closely with appointed social media and creative agencies.
• Monitor digital marketing assets, including the website, in coordination with the IT team and external partners, ensuring all content aligns with brand tone of voice, messaging, and visual identity.
• Develop creative briefs for agencies and external partners, ensuring deliverables meet campaign objectives, brand standards, and agreed timelines.
• Coordinate with external agencies and internal stakeholders, to ensure effective campaign delivery and alignment with business objectives.
• Implement digital promotional and advertising campaigns to support marketing initiatives, events, and key projects.
• Monitor digital analytics, campaign performance dashboards, and ROI, using insights to optimise campaigns and improve results.
• Prepare regular performance reports and campaign evaluations for leadership, highlighting results, insights, and opportunities for improvement.
• Ensure consistent application of brand guidelines across all digital channels and communications.
• Support the planning, marketing, and digital amplification of events, exhibitions, and key initiatives.

General Competencies:

• Working under pressure
• Time Management
• Effective Communication
• Self-Management

Qualifications:

• Bachelor’s Degree or Diploma in Mass Communication / Media or any relevant discipline

Years of Experience:

• A minimum of 5 - 6 years of relevant experience